Glossary · Paid media
Ad Hook
The first 3 seconds of a video ad or the headline of a static ad. The hook determines whether a viewer stops scrolling or continues. Responsible for 70 to 80 percent of performance variation between creative variants.
Glossary · Paid media
The first 3 seconds of a video ad or the headline of a static ad. The hook determines whether a viewer stops scrolling or continues. Responsible for 70 to 80 percent of performance variation between creative variants.
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