D2C Glossary: Advertising
WHAT IS
AD HOOK?
The first 3 seconds of a video ad or the headline of a static ad. The hook determines whether a viewer stops scrolling or continues. Responsible for 70 to 80 percent of performance variation between creative variants.
WANT THIS HANDLED
FOR YOUR BRAND?
Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.
Get Sorted