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Most brands start BFCM email in November. The ones that win have it tested by Nov 10. Three of the 55 checks we run on every account, and what to do this week.
Dhiraj Palekar, Founder
A single tactic from a live account: what we changed, and the number it moved.
What to do this week, in order, written for the person doing it.
No roundups of other people's news. If it has not worked on an account, it is not in the issue.