We build your
BFCM email.
Most brands walk into Black Friday with flows built for a normal week and two sends booked. It’s the week that brings in the most first-time buyers, and that list is what you sell to all of Q1. We build the whole program in your Klaviyo: 12 to 40 emails, segments, calendar, report. You approve it and send.
The list is not the problem.
The build is.
We sent 40M+ emails through client accounts in BFCM week last year. The brands that underperformed weren’t short on subscribers. Same three gaps, every time.
Flows built for a normal week
Your cart flow fires at four hours with a 10% code while the site runs 40% off. You’re paying people to ignore the bigger offer.
A calendar with two sends
One email Friday, one Monday. Brands that hit target send 8 to 14 times, to different segments, and suppress everyone who already bought.
No deliverability prep
Mail 60,000 cold on Black Friday morning and you land in Promotions. DMARC, warmup and sunset take three weeks. They can’t wait for November.
What a flat peak week
costs you.
Email drives 40% of revenue for the brands we run. Set your peak week and your current email share. The gap is revenue from a list you already own, and it doesn’t come back in January.
That’s what email brings in at 40% share versus 15% today, from a list you already have. The build that closes it starts at $599.
Pick the build.
We start within 24 hours.
Built inside your Klaviyo, or the email tool you already use. Audit, strategy, segments, copy, design and QA are on us. All we need from you is access and two rounds of feedback.
Starter
Brands under $500K a year, or anyone whose flows have not been touched since launch.
- Klaviyo account audit delivered in 48 hours
- 4 core flows rebuilt: welcome, abandoned checkout, browse abandonment, post purchase
- 4 BFCM campaign emails: teaser, Black Friday, Cyber Monday, last call
- 12 emails written, designed and built
- 6 BFCM segments including VIP, engaged 90 day and lapsed
- Deliverability setup: DMARC, sending domain, list sunset, warmup schedule
- Post BFCM report with revenue split by flow and campaign
- 2 revision rounds per asset
- SMS starts at Growth
- A/B testing starts at Growth
- Landing page is Full Funnel only
Growth
Brands doing $500K to $5M that need the full send calendar, not just working flows.
- Everything in Starter
- Full BFCM calendar: 14 campaign emails from first teaser to last call
- 6 SMS covering the peak hours: early access, Black Friday, Cyber Monday, last call
- 6 offer aware flow overrides including cart urgency and VIP early access
- 26 emails total written, designed and built
- 10 segments with suppression logic so buyers stop getting sold to
- 8 A/B tests across subject line and offer framing
- Popup and signup form rebuilt for October list growth
- Mid campaign check plus the post BFCM report
- Landing page is Full Funnel only
- Ad creative is Full Funnel only
- No paid media management
Full Funnel
Brands over $5M that want the ad, the landing page and the email telling one story.
- Everything in Growth
- 22 campaign emails and 10 flow overrides. 40 emails total
- 12 SMS built in Klaviyo SMS or Postscript, twice the Growth coverage
- BFCM offer page built on your Shopify theme and CRO checked
- 6 Meta ready static creatives matched to the page and email offer
- 14 segments with full suppression and exclusion logic
- Daily reporting Nov 24 to Dec 2 in a shared Slack channel
- Post BFCM teardown plus a Q1 retention plan
- No ad account management
- No ad spend included
- Anything larger is a custom scope
No switch before the peak. We build your BFCM campaigns in the email tool or sale plugin you already use: Mailchimp, Omnisend, Shopify Email, Attentive, Sendlane and most others.Same packages.
More than 40 emails, several stores, a migration onto Klaviyo, or paid media for the peak. Fixed price back within 24 hours, same 50% off.
Sorted Studio is our Figma plugin. It reads your store and designs every BFCM email in your brand, in minutes. $29, one payment.
Live by the date we agree,
or your money back.
At kickoff we lock a launch date in writing. If it’s not live by then and the delay is ours, you get a full refund and keep everything we built. Only access or approvals on your side move the date.
What changes
between the three.
| Starter | Growth | Full Funnel | |
|---|---|---|---|
| Price | $599 | $1,299 | $1,899 |
| Klaviyo audit | 48 hr | 48 hr | 48 hr |
| Core flows rebuilt | 4 | 4 | 4 |
| Campaign emails | 4 | 14 | 22 |
| Offer aware flow overrides | × | 6 | 10 |
| Emails designed and built | 12 | 26 | 40 |
| SMS built | × | 6 | 12 |
| Segments | 6 | 10 | 14 |
| Deliverability setup | ✓ | ✓ | ✓ |
| Popup and form rebuild | × | ✓ | ✓ |
| A/B tests | × | 8 | 14 |
| BFCM offer page | × | × | ✓ |
| Meta static creatives | × | × | 6 |
| Reporting | Post BFCM | Mid and post | Daily Nov 24 to Dec 2 |
| Q1 retention plan | × | × | ✓ |
| Revision rounds | 2 | 2 | 2 |
| Delivery | 7 days | 10 days | 14 days |
From payment
to live in 7 to 14 days.
You pay and grant Klaviyo and Shopify access.
Account audit, list health and offer review.
You approve strategy and calendar. Nothing is built before this.
Copy, design and build in your account. Two revision rounds.
QA, test sends, scheduling, handover call.
Report, teardown and what to keep running into Q1.
Six sends.
One story, in order.
The shape of every program we build, shown on an example brand. Not one Friday blast: a date announcement, two access tiers, the two peak days and a deadline. Each to a different slice of the list.
1Save the dateOur biggest sale starts 11.27.Sets the date before the offer exists, so the first real send lands on a warm list 
2VIP early accessYou’re in first, VIP.Opens to the best segment first, at full stock, before the discount is public 
3Early accessOpens to the wider list, so the season isn’t riding on one Friday 
4Black FridayThe peak send, on 11.27, to everyone who has not bought yet 
5Cyber MondayRestock framing on 11.30, aimed at the routine rather than the discount 
6Last callLive countdown to the deadline, to the people who opened and did not buy
What November
looks like done right.
Client names are covered by NDA, so these are the screens. We wish we did not have the NDAs.
What it sounds like
when it lands.
Before
you buy.
What exactly am I buying
A finished BFCM email program, built inside your own Klaviyo. Strategy, segments, copy, design, build, QA, reporting. Not a template pack. Not a deck. Everything we make stays yours.
What access do you need from me
Klaviyo at manager level. Shopify staff access with theme and orders. Brand assets and product images. DNS access, or your developer, for the sending domain. Access on day 0 is what holds the timeline.
Is this a retainer
No. One payment, fixed scope. Nothing renews and no card is stored. Want ongoing work after Dec 5? Separate conversation, no obligation.
We did fine last year without this
Fine is worth checking. Email drives 40% of revenue for the brands we run. Most brands walk into BFCM at 8 to 12%. If fine was 10%, the same list at 35% is a different year.
Who writes the copy and does the design
The same team that sent 40M+ emails in BFCM week 2025. A strategist, a copywriter and a designer are assigned on day 0. You meet them on the kickoff call. Nothing is outsourced.
I’m not on Klaviyo
You don’t need to switch before BFCM. We build your campaigns in the tool you already use: Mailchimp, Omnisend, Shopify Email, Attentive, Sendlane and most others, plus your sale or discount plugin. Same packages. If you want to move to Klaviyo, we can migrate you as part of the build. It adds 3 business days, no extra cost on Growth or Full Funnel, quoted separately on Starter.
My offer isn’t decided yet. Should I wait
No. Buy now, kick off when it’s locked, any time before Oct 31. Your price and your slot hold from the moment you pay. The audit, the segments and the deliverability work all happen before the offer matters. Wait, and you’re booking in November against a full calendar.
Can I see what you actually shipped last year
Six of last season’s sends are on this page, in the order the list got them, and the dashboard screens are from accounts we run. Ask on the kickoff call and we’ll walk you through the calendar behind any of it.
Can you work alongside my team or my agency
Yes. 12+ agencies already white label this team. We build under your brand, hand over documentation, and stay out of any channel you want left alone.
What if I need more emails than the package includes
We add them at a fixed rate before the build starts, or you move up a package and pay the difference. We flag the gap in the day 1 audit, before you commit to a calendar.
How do revisions work
Two rounds per asset. Round one is copy and layout. Round two is polish. One document per round, 48 hour turnaround on each.
What is the refund policy
Miss the launch date we agreed at kickoff, for reasons on our side, and you get a full refund. Scope locks when you approve the strategy on day 3. After that there are no change of mind refunds. It’s all in the one page agreement.
How late can I buy and still be live for Black Friday
Booking closes Oct 31, or when the 20 slots go. Starter needs 7 business days, Growth 10, Full Funnel 14. Add your own approval time. If the calendar is tight, buy the package that fits the days you have left.
How does payment work
Stripe, in USD, card or bank. Receipt and invoice from Sorted Agency LLC. A one page agreement and an NDA go out with the kickoff email, both signable the same day. Klaviyo and SMS fees you pay direct, and you control your own ad spend.
Black Friday
doesn’t move.
Booking closes Oct 31, or when the slots are gone. Miss it and the next start date lands in December, after the week you needed it for. There’s no second Black Friday.
See the packages