A blended ROAS floor we commit to. 12 new creatives a month to hold it.
Platform dashboards flatter. Blended ROAS doesn't. We set the floor from your last 90 days, feed Meta and Google new creative every month, land the click on a page that converts, and report the one number weekly. Priced on your revenue band, quoted on the call.
ROAS fell from 3.1 to 1.9. The agency blamed the algorithm.
You've tested 4 audiences and 2 creatives since March. That's a creative problem in a targeting costume. Every week it runs at 1.9 on $60k of spend is $72k of revenue you'd have had at 3.1.
What a month of paid looks like.
Creative volume, clean structure and a landing page that converts the click.
$537K
in 30 days at a 3.51x average ROAS. 3,198 purchases across 64 campaigns, with spend scaling and returns holding.
- ROAS floor set from your last 90 days
- 12 new creatives a month
- Weekly report, one number at the top
Who makes the creatives?
Our designers and editors, from your product and UGC. You approve a brief on the 25th, 12 assets land by the 5th.
What spend do you need?
$20k a month of spend to read results in 30 days. Under that, Launch and Starter first, and we say so on the call.
Meta only, or Google too?
Both. Most brands at this size are overweight Meta and leaving Shopping margin on the table.
The algorithm didn't change. Your creative did, in March, and hasn't since.
No long-term contract. 30-day exit. Next step: pick a call time with Dhiraj. Under $20k a month, you go straight to the instant store grader.