About Sorted
An agency sent us decks. So we built one that sends revenue.
In 2017 an ecommerce store I worked with hired an agency. It promised a number and sent clicks, reach and engagement instead. Revenue didn't move. Sorted exists so the number goes in the contract before anyone starts.
Dhiraj Palekar, founder
Three things we decided on day one.
Every retainer names the number we move and the date we report it. If we can't name one, we say so on the call.
Ads, email and SMS, and conversion sit with the same people, so nobody optimizes their channel at the expense of yours.
You meet your strategist, designer and specialist on day one. They work your hours and they don't rotate.
How we got here
Nine years, one rule.
Every report still opens with revenue.
- 2017FoundedA freelance Shopify practice. First client: a skincare brand converting at 0.8%.
- 2022Klaviyo firstEmail and SMS became the core of every account we run.
- 2023AI in the workflowThe first agents went live on reporting and creative briefs.
- 2024White-labelUS agencies started delivering their Klaviyo and paid work through us.
- 2025100+ brands$30M+ in ad spend managed and 40M+ emails sent in BFCM week.
- 2026Studio and BFCM buildsSorted Studio ships, and BFCM packages open to brands of any size.
AI inside the team
Agents draft. People decide.
Nine in-house agents take the repeatable work: reports, briefs, research, first drafts. Your specialists spend the hours on strategy and craft. If ROAS drops overnight, the reporting agent flags it within 2 hours, not on Monday.
- 01Creative research
- 02Performance reporting
- 03Email copy drafts
- 04Customer research
- 05Audience segmentation
- 06CRO analysis
- 07Budget pacing
- 08Content calendar
- 09Operations coordinator
Tell us the number. We'll tell you if we'd sign it.
Book a 20-minute growth callNo long-term contract. 30-day exit.