Your ROAS means nothing without your margin. Enter four numbers and see your break-even ROAS, profit per order and whether your ads make money.
revenue ÷ ad spend. What every dashboard shows, and why it misleads on its own.
1 ÷ gross margin. At 50% margin you need 2.0x just to stand still.
AOV × margin. The most you can pay for an order before you lose money on it.