FLOWS ARE THE HIGHEST-ROI MARKETING INVESTMENT IN D2C
A properly built Klaviyo flow stack generates 20–35% of total brand revenue on autopilot. Unlike campaigns (which require constant creation), flows are built once and compound as your list grows. Most D2C brands have 2–3 of these 12 flows active. The gap between 3 flows and 12 flows is typically $200K–$1M in incremental annual revenue depending on list size and traffic.
WHAT'S INSIDE — PREVIEW
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Flow 1 — Welcome (5 emails): Trigger, sequence, subject lines, and revenue benchmark.
Welcome · 5 emails · 4.1× ROAS avg
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Flow 2 — Abandoned Cart (4 emails): Highest-revenue flow. Full sequence with conditional logic.
Abandoned cart · 4 emails · 52% recovery
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Flow 3 — Browse Abandonment (2 emails): Triggered when someone views a product but does not add to cart.
Browse abandonment · High intent · 2 emails
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Flow 4 — Post-Purchase (6 emails): Onboarding, review, cross-sell, replenishment.
Post-purchase · 6 emails · Retention
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Flow 5 — Win-Back (4 emails): Lapsed customer reactivation with the goodbye email that outperforms all.
Win-back · 4 emails · 18% reactivation
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Flows 6–12: VIP loyalty, checkout abandonment, back-in-stock, price drop, SMS welcome, post-review, sunset.
7 additional flows · Complete stack
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Revenue benchmarks: % of Klaviyo revenue from each flow across 40+ D2C brands.
Revenue attribution · Flow benchmarks
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Setup order: Optimal order to build flows for maximum impact per hour invested.
Build priority · Implementation order