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THE D2C
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Swipe files, Klaviyo templates, ROAS calculators, and the exact playbooks we use. All free. No bullshit.

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The Vault

SWIPE FILES & PLAYBOOKS

Real frameworks from real campaigns. Built from $30M+ in ad spend managed in 2025.

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Meta Ads · Free

50 WINNING AD HEADLINES

Tested across $30M+ in Meta spend. Sorted by vertical: fashion, supplements, home goods, and beauty. Each headline includes the hook formula.

PDF47 pages

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Klaviyo · Free

10 KLAVIYO FLOW BLUEPRINTS

Welcome, Abandoned Cart, Post-Purchase, Win-Back + 6 more. Full subject lines, preview text, and send-time logic included.

Templates10 flows

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Analytics · Free

D2C GROWTH AUDIT CHECKLIST

The 47-point audit we run on every client onboarding. Covers ads, email, CRO, attribution, and unit economics.

NotionSheets

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Creative · Members

UGC BRIEF TEMPLATES (10)

Full UGC creator briefs with hook formulas, script structure, and CTA variants. Proven across beauty, supplements, and apparel.

Notion10 briefs

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Free for subscribers

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Landing Page · Members

5 HIGH-CVR HOME WIREFRAMES

Figma wireframes of D2C homepages converting at 4%+. Every section annotated with the conversion reasoning behind each decision.

Figma5 pages

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Free for subscribers

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AI Tools · Members

ECOMMERCE AI PROMPT LIBRARY (100+)

100+ production-ready AI prompts for D2C operators. Ad copy, Klaviyo flows, product descriptions, customer persona research, and more.

Notion100+ prompts

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Interactive Tools

FREE CALCULATORS

Run the numbers before you call us. No email required.

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LIVE TOOL

ROAS CALCULATOR

Enter your ad spend and revenue to see your Return on Ad Spend, plus our industry benchmark.

Monthly Ad Spend (USD)

Revenue from Ads (USD)

Your ROAS

Enter values above

♻️

LIVE TOOL

LTV PREDICTOR

Estimate your Customer Lifetime Value and max affordable acquisition cost.

Avg Order Value (USD)

$120

Purchase Frequency / year

3×

Customer Lifespan (years)

2 yrs

Predicted LTV

Max CPA: $216

$720

Sneak Peek

AD COPY SWIPE FILE

A taste of what's inside. Subscribe to unlock all 50.

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Problem Agitation

"You're not spending too much on ads. You're just not converting the traffic you already have."

Used in: Beauty / CRO ads · Avg CTR 4.2%

Social Proof

"10,000 five-star orders. Still at the same price. Here is why."

Used in: Fashion D2C · CPM ↓ 34%

Curiosity Hook

"The $40 product our agency clients beg us not to show competitors."

Used in: Supplements · ROAS 6.8×

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SWIPE FILES & PLAYBOOKS

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AD COPY SWIPE FILE

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