Resources and tools
The calculators, benchmarks and checklists our team uses on client accounts. No login, no form on the tools.
Paste your store URL. In about 90 seconds you get the fixes we'd make first, ranked by impact, quoting what's on your pages. No logins.
How much email and SMS should be earning at your revenue, and the monthly gap to that number.
Find my gap CalculatorROAS, break-even ROAS and profit per $1 of spend, from your spend, revenue and margin.
Calculate CalculatorCustomer lifetime value and the most you can pay to acquire one, from AOV, frequency and lifespan.
Predict LTV Benchmarks · by categoryCPC, CPM and CTR by D2C category, from what we see across client accounts.
Pick a category Free embedA countdown to Black Friday for your store or emails. Copy the code, paste it in.
Get the timer CalendarEvery US sale date worth an email, with when to start sending for each.
See the datesBenchmarks
Updated from 100+ D2C brands we run. Compare your store against brands your size.
Compare my storeGuides and swipe files
Every setup step for Black Friday in Shopify and Klaviyo, in the order to do them.
Get the checklist Benchmarks · BFCMThe 2025 Black Friday numbers for email and SMS, by industry and by day, every figure sourced.
See the numbers Guide · PricingWhat a Klaviyo agency costs in 2026, what each price buys, and what to ask before you sign.
Read the guideNine flows, 34 emails. Each with its timing and the job it does, from the plan we build for clients.
Get the blueprintsAds, email, CRO, attribution and unit economics. The same list our strategists run, in the order they run it.
Get the checklistEight prompts we use every week. Paste, fill the brackets, get something useful.
Get the promptsThe blueprints, the audit checklist and the prompt library. The tools above stay free with no form.
Glossary
Each with the formula, a worked example and the number to aim for.
Browse A to ZBeyond Checkout · every Friday
A Meta breakdown, a Klaviyo flow fix and one tested hook, every Friday.