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Where brands actually sit on email revenue %, by revenue band and category.
What welcome, abandoned cart, browse, post-purchase, win-back, VIP, and sunset each contribute for the top quartile.
A lookup table: your monthly revenue and each missing flow, and what leaving it broken costs.
The exact structure we deploy across 100+ brands, including persona-branched welcome flows.
Grade your own account in 15 minutes with the checklist our team uses.
When 40% of revenue comes from email, your blended CAC tolerance roughly doubles. That is how top brands outbid you on the exact same Meta audiences and still stay profitable.
The report shows which flows close the gap between where you are and your category's top quartile, and what each one is worth per month.
If your email revenue share is under your category's top quartile, the report shows exactly which flows close the gap.
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