Your BFCM email, checked before November.
The 56 checks our team runs before every BFCM send, from DMARC to the Dec 3 flow revert. Built from 40M emails sent in BFCM week 2025.
How do you want it?
How ready is your account today?
Tick what's already done. Anything left open is where BFCM revenue leaks first.
0 of 10
Foundation
20 checks. Deliverability, list hygiene, offer and data.
Build
22 checks. Segments, BFCM flow versions, creative.
Send
7 checks. Exclusions, resends, daily spam rate.
Bank it
7 checks. Revert flows, read results, January win-back.
Is it free?
Yes. We ask for an email so we can send your link or the PDF, and three short BFCM emails after it.
Online or PDF, which should I pick?
Online if you want to tick as you go and see your score. PDF if you want to print it or hand it to your team. You can switch later from the email we send.
I’m not on Klaviyo.
The segments, calendar and deliverability checks apply to any email platform. Flow names and reports are written for Klaviyo.
Will you try to sell me something?
We’ll tell you about our BFCM build once. The checklist works without it.
How long does it take to work through?
The scorecard takes 2 minutes and tells you where you stand. The full 56 checks take a couple of hours across a week, which is why it’s built to tick as you go.
Can I share it with my team?
Yes. Send them the PDF or the link. The online version keeps ticks in your own browser, so everyone tracks their own pass.
Do I need to be technical?
Mostly no. The deliverability section needs someone with DNS access for SPF, DKIM and DMARC, usually a developer or whoever set up your domain. Every check says who normally does it.
How late is too late to use this?
Warmup needs about three weeks, so the deliverability section stops being useful around Nov 6. The segments, the calendar and the QA pass still work right up to the first send.