Most D2C stores grow by buying more traffic, while two cheaper gaps stay open: email that drives a fraction of what it could, and a checkout that loses buyers it already paid for. Both cost you every month, and ad costs make them worse. Enter four numbers and see both gaps in dollars.
revenue × (35% − your email share). For our top clients, email is 35 to 40% of revenue. We use the low end.
sessions × 0.3 points × AOV. A modest first round of fixes between the product page and payment.
Over $20k a month, book a growth call and we rank the fixes for your store. Under that, the free store grader shows your first three.