Email and SMS platforms
We build in both every week. Here's how they differ for a Shopify brand, and which one we'd put you on.
Over $1M a year with a team that segments: Klaviyo. Under that, or one person running email: Omnisend gets you 90% of it for less.
| Side by side | Klaviyo | Omnisend |
|---|---|---|
| Best for | Brands past $1M a year with a dedicated retention lead | Brands under $1M a year, or a founder running email |
| Segmentation | EdgeAny event, property or product, plus predicted lifetime value and next order date | The standard segments most brands need, with less depth on custom events |
| Flows | Deep branching and conditional splits on any data | Pre-built flows that are faster to launch, with simpler logic |
| SMS | Built in, same profiles and flows as email | Built in, same profiles and flows as email |
| Reporting | EdgeAttribution, cohorts and peer benchmarks | Clear campaign and flow reports, lighter on analysis |
| Setup time | A week or two to do properly | EdgeDays. Fewer settings to get wrong |
| Cost at scale | Climbs fast with list size | EdgeUsually lower at the same list size |
Price by list size
A platform that costs $150 more a month and earns $3,000 more is the cheaper one.
| Email contacts | Klaviyo | Omnisend |
|---|---|---|
| 1,000 | $30/mo | $20/mo |
| 10,000 | $150/mo | $132/mo |
| 50,000 | $720/mo | $413/mo |
Email-only list prices (Klaviyo Email, Omnisend Standard), billed monthly, checked Oct 2026. SMS billed separately on both.
Profiles, flows, templates and suppression lists moved, with no gap in sends.
Questions
For brands with the data and the people to use deep segmentation, yes. For smaller teams, Omnisend usually earns as much for less.
Some brands do. It's rarely worth the cost and the risk of mailing the same person twice.
Omnisend, at most list sizes. Judge on revenue per recipient, not the monthly bill.
Yes. We run retention retainers and BFCM builds in either one.