Glossary · Email and SMS
Revenue Per Recipient (RPR)
Total email revenue divided by number of recipients for a given send. The most actionable metric for measuring email programme effectiveness across different list sizes. Target: $0.15 to $0.40.
Glossary · Email and SMS
Total email revenue divided by number of recipients for a given send. The most actionable metric for measuring email programme effectiveness across different list sizes. Target: $0.15 to $0.40.
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