What is Return to Origin Rate (RTO)?

Glossary · Ecommerce

Return to Origin Rate (RTO)

The percentage of orders that fail delivery and are returned to the seller. In India, COD orders have 20 to 35 percent RTO versus 5 to 10 percent for prepaid. RTO is one of the largest margin destroyers in Indian D2C.

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Return to Origin Rate (RTO)

203 terms. One page each.

Return to Origin Rate (RTO)

203 terms. One page each.