Glossary · Email and SMS
Unsubscribe Rate
The percentage of email recipients who opt out of future emails. Target: below 0.3 percent per send. Above this indicates content-audience mismatch or send frequency issues.
Glossary · Email and SMS
The percentage of email recipients who opt out of future emails. Target: below 0.3 percent per send. Above this indicates content-audience mismatch or send frequency issues.
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