Glossary · Paid media
User-Generated Content (UGC)
Content created by real customers showcasing a product. In D2C advertising, UGC used as ad creative consistently outperforms brand-produced content because it appears more authentic and trustworthy.
Glossary · Paid media
Content created by real customers showcasing a product. In D2C advertising, UGC used as ad creative consistently outperforms brand-produced content because it appears more authentic and trustworthy.
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