Glossary · Marketing

WhatsApp Business API

The enterprise-tier WhatsApp solution that allows D2C brands to send marketing messages, transactional notifications, and customer support at scale via approved API providers.

How it works

Unlike the consumer WhatsApp Business app, the API enables: bulk messaging to opted-in contacts, automated flows triggered by Shopify events, two-way customer conversations, and integration with CRM/helpdesk tools. In India, WhatsApp has 500M+ active users, making it the highest-reach D2C marketing channel. Brands must have explicit opt-in consent before sending marketing messages. Popular API providers: Wati, Interakt, Zoko.

Related terms

WhatsAppIndia D2CMarketing AutomationCRM

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