Your ROAS, the ROAS you need to break even, and what each $1 of ad spend returns after product costs.
How it's calculated
Margin here means gross margin after product cost, shipping and payment fees, before ad spend.
One above your break-even. At a 60% margin that's anything over 1.67x; at 30% it's 3.33x. A 3x ROAS can lose money on a low-margin product.
Blended. Total revenue over total marketing spend. Meta and Google both count the same order, so platform ROAS adds up to more than you sold.
New creative every month, a product page that converts the click, and email that earns the second order. Each one lifts revenue on the same spend.
20 minutes on your account. We'll tell you the floor we'd commit to, or that we wouldn't.
Book a 20-minute growth call