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Home/Glossary/Recharge
D2C Glossary: Ecommerce

WHAT IS
RECHARGE?

The leading subscription management platform for Shopify D2C brands, enabling recurring billing, customer portal, subscription analytics, and churn management.

Recharge handles the complexity of subscription commerce: dunning management (failed payment recovery), customer self-service portals (skip, pause, swap), subscription analytics, and integration with Klaviyo for subscription-triggered flows. Used by 15,000+ Shopify brands. Key metrics to track in Recharge: MRR, churn rate, active subscriber count, and dunning recovery rate.

Related Terms
SubscriptionsShopifyChurnLTV

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