A no-fluff comparison for D2C founders and marketers. We run both platforms across 100+ brands, here is what actually matters.
Facebook & Instagram ads
Search & Shopping ads
It depends on your specific use case. Meta Ads is stronger for Paid Social while Google Ads excels in PPC. For most D2C brands scaling past $1M ARR, the choice comes down to your existing tech stack, team expertise, and primary growth goal.
Yes, many D2C brands run both. For example, Klaviyo + Shopify or Meta Ads + Google Ads are common combinations. The real question is whether the combined cost and complexity is justified by incremental revenue.
Pricing varies significantly by plan and usage. We recommend evaluating both based on cost-per-result rather than sticker price. A more expensive tool that delivers better ROI is always the right choice.
Yes. Sorted Agency is a certified partner for both platforms where applicable. We run managed services for D2C brands using either tool and can advise on which is better for your specific situation in a free audit call.
Get a free 48-hour audit. We will review your stack and tell you exactly what to use, and what to drop.
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