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Sorted is the AI-powered growth agency behind 100+ D2C brands and $425M in client Shopify revenue in 2025.
Sorted is an AI-powered D2C growth agency. We run Meta ads, Klaviyo email and SMS, and Shopify CRO for 100+ D2C brands, with a team of 60+ people and 9 AI agents across 3 countries.
Sorted Agency is an AI-powered, full-funnel growth agency built for D2C and ecommerce brands. Founded in 2017, Sorted runs customer acquisition and retention as one system: performance marketing on Meta and Google, Klaviyo email and SMS, Shopify conversion rate optimization, creative production and AI automation. In 2025, Sorted's clients generated $425M in Shopify revenue and Sorted managed $30M+ in D2C ad spend. Clients include celebrity-founded brands, 5+ brands from Shark Tank USA, and 12+ agency partners who use Sorted for white-label delivery.
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Founder
Dhiraj Palekar founded Sorted in 2017 and leads it as an AI-powered, full-funnel growth agency for D2C brands. Sorted runs Meta ads, Klaviyo retention and Shopify CRO for 100+ brands, including celebrity-founded brands. Dhiraj is a graduate of Cardiff University.
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We can share anonymized dashboards, BFCM data and a quote from Dhiraj. Client names stay under NDA. Replies within one business day, US hours.
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