An ecommerce event where a shopper adds items to their cart but leaves the website without completing checkout.
The average D2C cart abandonment rate is 70-75%. Abandoned cart recovery via email (Klaviyo flow) and SMS can recover 5-15% of abandoned carts, representing a significant revenue opportunity. Key abandoned cart flow: email within 1 hour, second email at 24 hours with light urgency, third email at 48-72 hours with an optional offer. Most valuable D2C automation after welcome series.
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