Direct-to-Consumer. A business model where brands sell directly to end consumers, bypassing traditional retail middlemen like wholesalers, distributors, and retailers.
D2C brands own the customer relationship, customer data, and the full margin that would otherwise be shared with retail partners. This allows for better personalization, higher LTV, and faster feedback loops. Key D2C channels: owned website (Shopify), email and SMS (Klaviyo), paid social (Meta), paid search (Google), and organic social. Examples: Warby Parker, Allbirds, Bombas — and thousands of smaller brands.
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