Sorted
ServicesFor AgenciesWorkResourcesBlogFree Audit
Sorted
ServicesFor AgenciesWorkResourcesBlogFree 48-Hour AuditBook a Call
Sorted

AI-Powered D2C Ecommerce Growth Agency. Shopify · Klaviyo · Meta Ads · AI Automation.

SERVICES

Performance MarketingDedicated PodsEmail & RetentionShopify CROFor AgenciesAI AutomationStartup Program

RESOURCES

Free 48-Hour AuditFree Growth VaultROAS CalculatorLTV PredictorD2C PlaybooksHow to Start D2CBeyond Checkout Newsletter

CONNECT

hello@sorted.agencyLinkedInInstagramBook a Strategy CallStartup Partner Program
© 2026 Sorted Agency LLC
LinkedInXInstagram
Privacy PolicyTerms & Conditions
Home/Glossary/Email Personalization
D2C Glossary: Email Marketing

WHAT IS
EMAIL PERSONALIZATION?

Using subscriber data to tailor email content to individual recipients. Includes first name, purchase history, browsed products, and location. Personalized emails deliver 6x higher transaction rates than generic sends.

WANT THIS HANDLED
FOR YOUR BRAND?

Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.

Get Free Audit