What is Email Segmentation?

Glossary · Email and SMS

Email Segmentation

Dividing an email list into groups based on shared characteristics (purchase history, behavior, demographics) and sending different messages to each group. Segmented emails generate 3 to 5x more revenue per send than unsegmented sends.

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Email Segmentation

203 terms. One page each.

Email Segmentation

203 terms. One page each.