Glossary · Paid media
Event Match Quality (EMQ)
Meta's score (1-10) measuring how well conversion events can be matched to Facebook users. EMQ above 7.0 requires Conversions API plus hashed email and phone data.
Glossary · Paid media
Meta's score (1-10) measuring how well conversion events can be matched to Facebook users. EMQ above 7.0 requires Conversions API plus hashed email and phone data.
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