Glossary · India D2C
Festive Season (India)
The October to November period encompassing Navratri, Dussehra, Dhanteras, and Diwali. Typically generates 30 to 40 percent of a D2C brand's annual revenue. Requires 3 to 4 months of advance preparation.
Glossary · India D2C
The October to November period encompassing Navratri, Dussehra, Dhanteras, and Diwali. Typically generates 30 to 40 percent of a D2C brand's annual revenue. Requires 3 to 4 months of advance preparation.
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