Glossary · Analytics
First-Touch Attribution
An attribution model giving 100 percent of conversion credit to the first marketing touchpoint. Overvalues awareness channels and undervalues bottom-funnel channels like email and retargeting.
Glossary · Analytics
An attribution model giving 100 percent of conversion credit to the first marketing touchpoint. Overvalues awareness channels and undervalues bottom-funnel channels like email and retargeting.
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