Glossary · Paid media
Google Merchant Center
Google's platform where D2C brands submit their product feed, images, prices, and availability for use in Google Shopping ads and free product listings.
How it works
Merchant Center is the foundation of Google Shopping — without an approved feed, your products cannot appear in Shopping ads or Google's free shopping listings. Common approval issues: mismatched prices (landing page must match feed price), policy violations (misleading claims), missing GTINs for branded products, and image quality failures. Keep your feed updated daily via Shopify-Google integration to avoid inventory mismatches.