Glossary · Email and SMS
Klaviyo Flow
An automated email or SMS sequence triggered by specific customer behavior or timing, running on autopilot to generate revenue.
How it works
Unlike campaigns (manually sent to a list), flows trigger automatically based on events: a customer abandoning their cart triggers the abandoned cart flow, a first purchase triggers the post-purchase flow. Well-built flows generate 25-40% of total email revenue for D2C brands without any ongoing effort after setup. Essential flows: welcome series, abandoned cart, post-purchase, browse abandonment, win-back, and VIP.