Glossary · Analytics
LTV:CAC Ratio
The ratio of Customer Lifetime Value to Customer Acquisition Cost. The fundamental health metric for D2C businesses. Target: 3:1 minimum, 4 to 5:1 healthy. Below 2:1 indicates unsustainable unit economics.
Glossary · Analytics
The ratio of Customer Lifetime Value to Customer Acquisition Cost. The fundamental health metric for D2C businesses. Target: 3:1 minimum, 4 to 5:1 healthy. Below 2:1 indicates unsustainable unit economics.
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