Glossary · Analytics
Last-Touch Attribution
An attribution model giving 100 percent of conversion credit to the final touchpoint before conversion. The Shopify default. Overvalues bottom-funnel channels and undervalues top-funnel awareness.
Glossary · Analytics
An attribution model giving 100 percent of conversion credit to the final touchpoint before conversion. The Shopify default. Overvalues bottom-funnel channels and undervalues top-funnel awareness.
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