Direct-to-Consumer. An alternative abbreviation for D2C (Direct-to-Consumer) that is more commonly used in US marketing contexts.
DTC and D2C are used interchangeably. The DTC model allows brands to own their customer relationship, data, and full margin without retail intermediaries. Notable DTC brands include Warby Parker, Allbirds, Glossier, and thousands of Shopify-powered brands. DTC brands typically rely on paid social (Meta), email/SMS (Klaviyo), and SEO for customer acquisition.
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