Glossary · Email and SMS
A/B Split Test
A testing method that divides an audience into two groups to compare performance of different variables. In Klaviyo, used for subject lines, content, offer structures, and flow timing.
Glossary · Email and SMS
A testing method that divides an audience into two groups to compare performance of different variables. In Klaviyo, used for subject lines, content, offer structures, and flow timing.
Glossary A to Z