Glossary · Paid media
Ad Frequency
The average number of times a unique user has seen a specific ad. Frequency above 3 to 4 in cold audiences typically signals creative fatigue and requires rotation.
Glossary · Paid media
The average number of times a unique user has seen a specific ad. Frequency above 3 to 4 in cold audiences typically signals creative fatigue and requires rotation.
Glossary A to Z