Glossary · Analytics
CAC Payback Period
The number of months required to recover customer acquisition cost through gross profit. Formula: CAC / Monthly Gross Profit per Customer. Target: under 6 months for most D2C business models.
Glossary · Analytics
The number of months required to recover customer acquisition cost through gross profit. Formula: CAC / Monthly Gross Profit per Customer. Target: under 6 months for most D2C business models.
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