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Home/Glossary/Brand Awareness
D2C Glossary: D2C Strategy

WHAT IS
BRAND AWARENESS?

The degree to which a target audience recognizes and recalls a brand. In D2C, brand awareness is primarily built through consistent organic social content, word-of-mouth, and top-of-funnel paid media.

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FOR YOUR BRAND?

Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.

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