D2C Glossary: D2C Strategy
WHAT IS
BRAND AWARENESS?
The degree to which a target audience recognizes and recalls a brand. In D2C, brand awareness is primarily built through consistent organic social content, word-of-mouth, and top-of-funnel paid media.
WANT THIS HANDLED
FOR YOUR BRAND?
Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.
Get Free Audit