Meta ad format that automatically shows personalized ads to users based on the specific products they have viewed or added to cart on your website, using your product catalog.
DPAs are the most effective retargeting format for most D2C Shopify brands. They automatically pull product images, names, and prices from your catalog and show the exact (or similar) products a user browsed. Setup requires: Facebook Pixel with ViewContent and AddToCart events, a synced product catalog (via Shopify-Meta integration), and a catalog sales campaign. DPAs typically deliver 3-5× higher ROAS than static retargeting ads.
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