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Home/Glossary/Custom Audience
D2C Glossary: Advertising

WHAT IS
CUSTOM AUDIENCE?

A Meta advertising audience built from your own data: website visitors, email list, customer list, or app activity. Used for retargeting and as seeds for lookalike audiences.

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FOR YOUR BRAND?

Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.

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