Click-Through Rate. The percentage of people who see an ad or email who click on it. CTR = Clicks / Impressions × 100.
In email marketing, good CTR varies by email type: promotional campaigns average 2-5%, while automated flows average 3-8%. For Meta Ads, D2C brands target 1-3% CTR on most placements. Low CTR indicates weak creative or poor audience targeting. High CTR with low CVR indicates a landing page problem.
Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.
Get Sorted