An event where a website visitor views product pages but does not add items to their cart or make a purchase.
Browse abandonment triggers reach 10× more shoppers than abandoned cart triggers, because far more people browse than add to cart. Typical browse abandonment email sends: 2-4 hours after session, 24 hours later, 3-7 days later. Open rates average 30-45% (lower than abandoned cart) and CVR is 0.5-2%. The large audience size makes it one of the highest-revenue automated flows despite lower per-email conversion.
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