A built-in Shopify feature that enables merchants to sell in multiple countries from a single store, with automatic currency conversion, local payment methods, and country-specific pricing.
Shopify Markets replaced the need for multiple international stores or third-party international plugins for most use cases. It enables geolocation-based currency switching, local domain support (e.g., mystore.co.uk), tax and duty display, and language translation. D2C brands expanding internationally should use Shopify Markets for their first 1-3 international markets rather than managing separate stores.
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