A Shopify brand whose monthly sales reached about $800K by the right edge of the chart.

The shape matters as much as the total. Each dip settles at a higher level than the one before, which is what compounding growth looks like on a monthly chart. A brand that goes from under $250K to about $800K a month in a year has moved into a different operating size.
Calls are for stores doing $20k+ a month.