Store conversion rate up 110% to 2.84%

• Conversion rate was 2.84%, up 110% on the comparison period.
• Sessions were 709,510, up 89%.
• Added to cart was 41,125 sessions (5.79%), up 111%.
• Reached checkout was 52,024 sessions (7.33%), up 232%.
• Completed checkout was 20,209 sessions (2.84%), up 298%.

Traffic grew 89% while completed checkouts grew 298%, so the store converted more of a larger audience instead of diluting it. Checkout reach growing faster than add to cart, and sitting above it, often points to more shoppers using express checkout buttons that skip the cart. Each step of the funnel grew faster than the one before it.

Calls are for stores doing $20k+ a month.