$40.1M in revenue, with $17.9M attributed to Klaviyo
An ecommerce brand on Klaviyo with $40.1M in total revenue across the period shown. The monthly bars on the chart run from about $2.8M to about $4.7M.
Total revenue$40.1M
Klaviyo attributed$17.9M
Share of revenue44.74%
Attributed growth YoY+28.2%
What the numbers show
- Total revenue was $40,098,146, up 1.8% on the same period the previous year.
- Klaviyo attributed revenue was $17.9M, or 44.74% of the total.
- Attributed revenue grew 28.2% year over year, far faster than total revenue at 1.8%.
- In the last two months on the chart, monthly recipients rise from about 26M to about 48M and attributed revenue climbs to about $2.3M in the final bar.
What it means for a brand like yours
When total revenue is close to flat but owned channel revenue grows 28.2%, email and SMS are carrying a larger share of the business. At 44.74%, nearly half of revenue came through Klaviyo. For a brand at this size, that share is revenue that does not depend on paid media costs.
Calls are for stores doing $20k+ a month.
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