Case study · Jun 26, 2025 to Dec 23, 2025

$19.8M in six months, with 49% of revenue from Klaviyo

An ecommerce brand on Klaviyo doing about $3.3M a month ($19.8M over roughly six months). Email only; text messaging is not set up on the account.

Total revenue$19.8M

Klaviyo attributed$9.72M

Share of revenue49.05%

Attributed vs previous period+22%

Klaviyo business performance summary for Jun 26 to Dec 23, 2025 showing $19,816,675 total revenue and $9,719,938 attributed revenue — The dashboard, as it is. Client name removed.

What the numbers show

Total revenue was $19,816,675, down 1% on the previous period.
Klaviyo attributed revenue was $9,719,938, or 49.05% of total, up 22% on the previous period.
Flows produced $5.31M (54.61%) and campaigns $4.41M (45.39%).
Email produced $9.71M (99.91%). Push added $8,568 (0.09%). Text messaging is not set up.
Attributed revenue per recipient was $0.05.

What it means for a brand like yours

Total revenue held roughly flat while Klaviyo revenue grew 22%, so email took a larger share of sales. Almost half of revenue came from one owned channel, split close to evenly between automated flows and sends. With SMS not yet set up, the account still has an unused channel.

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Calls are for stores doing $20k+ a month.

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Book a growth callFor stores doing $20k+ a month

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