Case study · Jul 1, 2025 to Dec 28, 2025
$2.39M from Klaviyo on a $13.4M account, with SMS at 41.92%
An ecommerce brand on Klaviyo doing about $2.2M a month ($13.4M over roughly six months), using both email and text messaging.
Total revenue$13.4M
Klaviyo attributed$2.39M
From flows77%
From SMS41.92%
What the numbers show
- Total revenue was $13,430,820, up 718% on the previous period.
- Klaviyo attributed revenue was $2,388,150, or 17.78% of total, up 44,309% on the previous period.
- Flows produced $1.84M (77%) and campaigns $549K (23%).
- Email produced $1.39M (58.08%) and text messages $1.0M (41.92%).
- Attributed revenue per recipient was $0.17.
What it means for a brand like yours
A 44,309% rise means the previous period had very little Klaviyo revenue, so the percentage says more about the starting point than the run rate. The useful numbers are the split: 77% from flows means most of this revenue comes from automations that run without a send calendar, and SMS at 41.92% shows text can carry close to half of owned channel revenue. At 17.78% of total, there is still room for the share to grow.
Calls are for stores doing $20k+ a month.
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