Case study · Jan 1 to Aug 13, 2026 vs Jan 1 to Aug 13, 2025
Shopify sales up 121% year over year to $3.02M
A Shopify brand doing about $400K a month in 2026, against roughly $130K to $260K a month a year earlier.
Total sales$3.02M
Sales growth YoY+121%
Orders fulfilled22.6K
Returning customer rate26.11%
What the numbers show
- Total sales were $3,021,255, up 121% on the same dates the year before.
- Gross sales were $3.11M, up 103%.
- Orders fulfilled were 22.6K, up 121%.
- Returning customer rate was 26.11%, down 13%.
- The 2026 line runs between about $375K and $450K a month. The 2025 line runs between about $130K and $260K.
What it means for a brand like yours
Orders grew at the same 121% rate as sales, so the growth came from more orders rather than higher prices. The returning customer rate fell 13% while orders more than doubled, which usually means a large wave of first time buyers. That base is the pool a retention program works from next.
Calls are for stores doing $20k+ a month.
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