3.96x ROAS on a Meta campaign at $124.46 AOV

One Meta campaign broken down by ad. Spend and revenue totals are not shown in the screenshot.

Purchase ROAS3.96x

AOV$124.46

Conversion rate12.89%

CPM$29.75

Meta Ads Manager ad level table showing 3.96 average purchase ROAS, $124.46 AOV and 12.89% conversion rate — The dashboard, as it is. Client name removed.

What the numbers show

Average purchase ROAS across the campaign was 3.96.
Average order value was $124.46, with ads ranging from $107.95 to $137.07.
Average conversion rate was 12.89%. CTR was 1.48% and CPC was $2.01.
Six of the eight ads with purchases returned above 4x, topping out at 5.21x. The other two returned 2.01x and 2.47x.
Average CPM was $29.75 and cost per link click was $4.06.

What it means for a brand like yours

A campaign average of 3.96x with most ads above 4x means returns are spread across several creatives, not carried by one. AOV holding between about $108 and $137 across ads gives room to pay for clicks at $2.01. The two ads near 2x are the obvious next cut.

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