Cyber Monday Email Templates: 5 Layouts That Sell on Nov 30

A Cyber Monday email template that sells is a stack of 6 to 8 blocks in a fixed order: header, offer, proof, products, urgency, CTA, footer. On Nov 30, 2026, you need five layouts: offer-first for the morning launch, a bestseller grid, a countdown last call, a gift guide by price, and a value-led email with no discount.

Each layout below is written block by block. Every slot has a copy limit, so your designer and copywriter work to the same spec. Every layout fits the 600px width that Klaviyo sets as the default for every template.

Which Cyber Monday email layout should you use for each send?

Match the layout to the job of the send. The morning email announces. The evening email closes. The ones in between give people a reason to open twice. The send numbers below follow our BFCM email calendar for 2026.

If you only build two, build layouts 1 and 3. Those cover the two Cyber Monday sends in the lean 4-email plan. For send volume by plan, see how many Black Friday emails to send.

What blocks go into a Cyber Monday email?

Fourteen block types cover every BFCM email we build. These are the same 14 blocks in the Sorted Studio starter library:

In Klaviyo, the Discount Code slot maps to the coupon block, which inserts static or unique codes. Unique codes generate natively for Shopify, WooCommerce, PrestaShop and Magento. The Product Grid maps to the product block, which holds up to 9 hand-picked items or a dynamic feed such as best-sellers.

Layout 1: How do you build an offer-first Cyber Monday email?

This is your 7am email on Nov 30. The reader should know the offer before they scroll. No lifestyle image at the top. The discount is the headline.

Two rules for this layout. First, the subject line, preheader and hero headline should repeat the same number. Second, if the discount auto-applies, say so. A code nobody needs to type is still worth showing, because it confirms the offer is real. For subject line patterns that pair with this hero, see our Black Friday email subject lines.

Layout 2: How do you build a bestseller grid email?

The bestseller grid answers "what should I buy?" for people who opened the launch email and did nothing. It works as send #5 on Black Friday evening, and as a Nov 30 midday resend to non-clickers.

Keep the grid at 2 columns. Three columns at 600px leave each product about 180px wide, which shrinks to a thumbnail on a phone. If you use a dynamic best-sellers feed, check it the morning of the send. A stock-out in slot one wastes the most valuable position in the email.

Layout 3: How do you build a countdown last-call email?

Send #9 goes out on Monday evening. It has one job: tell people the deal ends tonight. Strip everything else out. This is the shortest layout of the five.

Klaviyo does not have a built-in countdown timer. You add one through a third-party tool and an HTML block. The same help article notes two catches: Outlook 2007, 2010 and 2013 show only the first frame of a GIF, and Apple Mail can show the wrong time because it preloads emails. That is why the deadline must also appear as plain text. Never let the timer be the only place the end time lives.

Layout 4: How do you build a gift guide by price?

Gift guides sort products by budget, so the reader can shop for someone else in under a minute. It is send #2 in the calendar, on Fri Nov 20. On Cyber Monday, send it to a segment of people who bought gifts last December.

Use real price tiers from your catalog. If you have nothing under $25, start at $50. Three tiers is the right number for 600px. Add a fourth tier and the email runs past most phone screens several times over. Put the gift-wrap and gift-receipt details in the bar or a Benefits block, because gifters ask about both.

Layout 5: How do you build a value-led email with no discount?

Not every brand discounts on Cyber Monday. Klaviyo's BFCM 2025 data shows discount rates fell 10% year over year, and brands offering the smallest discounts grew fastest, at 14%. A value-led email sells the product and the perk, not a percentage.

This layout also fits Giving Tuesday, send #10 on Tue Dec 1. Swap the free gift for a donation line if you run one. Our 30-day BFCM email strategy covers when a no-discount offer beats a sitewide sale.

What are the mobile rules for a 600px Cyber Monday email?

Phones drove 57.5% of US online sales on Cyber Monday 2025, per Adobe. Design the mobile view first. These rules apply to all five layouts.

Two more habits we recommend. Put the first button within the first screen on a phone. Keep the hero headline in live text over a background color, not baked into the image, so it still reads with images off.

How do you build these layouts in your own brand?

You have two routes. Build each layout by hand in Klaviyo's editor using the block mapping above. Or use Sorted Studio, our Figma plugin: paste your store URL and it draws the same 14 blocks in your colors, fonts and logo, then builds the BFCM emails in Figma. Your first 3 emails each month are free.

Whichever route you pick, lock the block order before anyone writes copy. Then write to the character limits in each table. Copy written before the layout exists almost always overflows a slot, and fixing it in the week of Nov 23 costs you QA time you do not have.